Marketing Executive

Lurgan, Craigavon, United Kingdom · Marketing expand job description ↓

Description

Established in 1999, gcd is a local software company - producing custom software solutions and digital products for both local and global brands. From mobile apps to saas platforms, consumer websites to enterprise products; we design and build clever solutions. With a highly skilled multidisciplinary team, a wealth of experience and an unrelenting desire to produce quality work, we set the bar for success pretty high!

As a result of continued business growth and the development of our own digital products, we are now in search of a Marketing Executive to join our creative team.

We are seeking someone who is passionate about both technology and marketing; someone who is driven to make a success of the products they market and someone who is ready and willing to roll their sleeves up and get to work with a great team.

Our team is close-knit. We make decisions quickly. We encourage ownership. Everybody contributes.

Requirements

  • Reporting directly to the Marketing Director, the Marketing Executive will oversee the implementation of the marketing strategies for both the client services and product development businesses - including campaigns, events, digital marketing and PR
  • Conduct market research on sectors and trends to determine customer / market needs, using a mixture of desk and field research and other agencies, if required
  • Assist with the planning and attendance at key exhibitions, conferences, and other events - from identifying good fit events, through to booking and the creation of relevant promotional material
  • Run both inbound and outbound campaigns, across online and offline platforms, to raise awareness of all brands and generate quality leads
  • Create and develop marketing literature for all GCD products and services - writing copy and editing and managing the production of both printed and online materials, including brochures, leaflets, posters, banners, advertising, case studies and presentations
  • Assist with the development and creation of corporate and product videos
  • Create creative and engaging content for all websites, social media pages and blogs
  • Assist with the design and creation of training material - including product demonstration guides and helpdesks
  • Oversee all internal and external communication and PR activities, including press release writing and agency management when appropriate
  • Liaise with key clients to garner detailed customer feedback, video testimonies and customer satisfaction reports
  • Update and maintain central CRM system - tracking all customers and KPIs



Need to have:

  • A degree in Marketing or Business related field
  • A minimum of 2 years experience in a marketing role
  • Previous experience of running marketing campaigns
  • Exceptional writing and editing skills
  • A keen eye for detail
  • Eligibility to live and work in the UK



Good to have:

  • Experience of working within the software industry or for a digital product / platform
  • Previous customer service experience
  • Experience in managing PPC campaigns
  • A working knowledge of SEO
  • Experience in the use of wordpress or other CMS platforms


Benefits

We offer:

  • A great salary plus bonus
  • Generous annual leave (with Christmas week off)
  • Private medical cover
  • A company pension
  • Flexible working
  • Your choice of working equipment
  • Personal development and training plans
  • Childcare vouchers
  • A free and limitless supply of tea, coffee and fresh fruit
  • Ice cream every Friday
  • Regular social events - gaming night, family BBQs, paintballing…
  • An annual weekend trip away


Closing date: Friday 1st March 2019


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